Brands are playing a 'deadly game of Russian roulette' with celebrities that's costing them millions - Business Insider

Business Insider

Brands are playing a 'deadly game of Russian roulette' with celebrities that's costing them millions Business Insider Sometimes, Sehdevs points out, celebrities can come out of a scandal much better off than brands. "Starstruck CMOs be warned," Sehdev writes. "More celebrity endorsements are being overlooked by savvy consumers and brands are becoming the laughing ...